In the beginning when Nourish was just an idea scribbled on a piece of paper we set out our business ethos based on our nutritional beliefs, you could argue that these nutritional beliefs are actually the foundations of Nourish as everything we do has to fit within these. In terms of business and more specifically profit it somewhat limits us but in terms of ensuring we remain focussed on the bigger picture, they're worth more than any profit we could generate, simply because they ensure we'll always put the health of the customer over profits.
Some feedback since we opened has been around the potential for a 'meal deal' offering, usually a meal deal offer consists of a drink and a snack. Unfortunately the companies which offer these meal deals limit the offer to cheap and generally unhealthy options, consisting of sugar filled soft drinks with a bag of crisps or chocolate. Obviously this does not fit within our nutritional beliefs!
The whole concept of a meal deal is to push additional foods to increase customer spend, with this also increasing the calories of the meal. With this in mind we looked at offering healthy snacks as part of a meal deal and realised that pushing calories in exchange for a higher spend from customers is not something we feel should be encouraged.
With all of this in mind, we originally felt there was no need for Nourish to offer a meal deal, however we've come up with what we believe is a more than fair and happy compromise. Current research has shown that only 11% of people achieve their 5 fruit or vegetable portions a day, therefore a logical offering for us to help improve people's health would be the addition of fruit in a meal deal. As well as this, hydration is always important, so we've added water to a meal deal too, it's zero calorie too. As a basic guide most people need about 1.5-2litres of water per day (more if you exercise).
For just £1 more you can get a bottle of water and a piece of fruit and we can be happy knowing our meal deal offering is doing some good and not further compounding the issues associated with pushing calories for profits.
Some feedback since we opened has been around the potential for a 'meal deal' offering, usually a meal deal offer consists of a drink and a snack. Unfortunately the companies which offer these meal deals limit the offer to cheap and generally unhealthy options, consisting of sugar filled soft drinks with a bag of crisps or chocolate. Obviously this does not fit within our nutritional beliefs!
The whole concept of a meal deal is to push additional foods to increase customer spend, with this also increasing the calories of the meal. With this in mind we looked at offering healthy snacks as part of a meal deal and realised that pushing calories in exchange for a higher spend from customers is not something we feel should be encouraged.
With all of this in mind, we originally felt there was no need for Nourish to offer a meal deal, however we've come up with what we believe is a more than fair and happy compromise. Current research has shown that only 11% of people achieve their 5 fruit or vegetable portions a day, therefore a logical offering for us to help improve people's health would be the addition of fruit in a meal deal. As well as this, hydration is always important, so we've added water to a meal deal too, it's zero calorie too. As a basic guide most people need about 1.5-2litres of water per day (more if you exercise).
For just £1 more you can get a bottle of water and a piece of fruit and we can be happy knowing our meal deal offering is doing some good and not further compounding the issues associated with pushing calories for profits.
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